I wrote a few days ago about Canon and the yuck factor of E&P’s magazine cover. It seems some professional photographers think Canon stepped over the ethical line in other cases.
According to Mother Jones, Martin Focus Groups of Alexandria, Va., paid participants $150 to answer questions about what language would best sell military action against Iran to the American public.
How would you feel if Hillary [Clinton] bombed Iran? How would you feel if George Bush bombed Iran? And how would you feel if Israel bombed Iran?
Mother Jones first reported that the focus group was sponsored by Freedom’s Watch (whose literature accompanied the focus group), but it turns out it was commissioned by the Israel Project and designed by Public Opinion Strategies.
What does this mean? Probably a lot more stories in mainstream media via press releases and other means.
Stay tuned.
What a teleconference! Oh, the things they plan to do! For you!
:::Shh! Hear that? That’s the sound of corporate executives across the country having a collective heart attack.:::
Nah, not really. The teleconference was a platform for Working Mother to roll out its latest venture: to give “best of congress” awards every two years (starting in September 2008) to members of Congress “in recognition of their leadership in improving the quality of life for working families.”
But I’m jumping ahead. Here’s what happened.
Donna Klein, who earns $200,000 a year as founder and CEO of Corporate Voices, read her welcoming remarks and said we would hear from Rep. Deborah Pryce, R-Ohio, Working Mother Media CEO Carol Evans and Jami Taylor, a mother and activist. Klein tossed out some statistics — that the American workforce was under increasing pressure to meet the goals of a global economy and that childcare-related absences cost business $3 billion a year. (The $3 billion a year is a statistic from 1991 by an organization, Child Care Action Campaign, that apparently no longer exists.)
She mentioned that more than 30 bills dealing with family issues — FMLA, childcare-subsidy increases, workplace flexibility, etc. — were before Congress. She gave statistics about breastfeeding and encouraged working mothers to “advocate for lactation space” because “many employers are open to suggestions.”
Evans also talked about breastfeeding and lactation rooms. Which made me wonder … why are they so focused on lactation rooms?
Then I found this.
A full-page advertisement in Working Mother’s October 2007 issue by Medela, a major breast-pump manufacturer, said that Working Mother “teamed up with” Medela “to gain a better understanding of what the Working Mother 100 Best Companies are doing to help support their employees who are breastfeeding.” Medela offers — for a price — services to corporate clients through its Healthy Babies, Happy Moms, Inc. (That’s one of their corporate lactation rooms in the picture.)
Business ears perked up with the news in 2005 that 73 percent of mothers were breastfeeding. Considering that the United States has a high percentage of working mothers yet offers no guaranteed paid maternity leave … well, you do the math. What did Medela hear? Ka-ching! If maternity leaves were kept at the bare minimum or non-existent, Medela got to sell more breast pumps. Eh?
According to a Jan. 10, 2007, Wall Street Journal article, “it is all about business plans, market share and product placement.”
In another lift to sales, nursing products are being reconceived as fashion accessories. Celebrities have discussed their nursing protocols with the news media. When U.S. pump company Medela Inc., a unit of Medela Holding AG of Switzerland, sought to put its products on TV shows three years ago, it found no takers. Last fall, its pumps were included in story lines on “ER,” “Weeds,” and “The Office.”
(Medela, based in McHenry, Ill., is affiliated with the U.S. Chamber of Commerce via its membership in the McHenry Area Chamber of Commerce.)
Back to the teleconference.
Pryce mentioned several initiatives before Congress (mortgage foreclosures, war on terror, health care, education, SCHIP) to illustrate “that Congress is always working on something that can affect you,” but she didn’t mention where she stood on any of the issues.
She also didn’t mention that she has been endorsed by the U.S. Chamber of Commerce, which should offer an idea on where she stands on issues important to employees and working families. Here’s her voting record. Here’s who gives her money.
Next up was Evans, who was introduced as having “surprising” news. Evans went through the list of lists her magazine publishes (100 best, best small companies, best law firms, etc.). Then she talked about a survey of 500 women that revealed the No. 1 reason they work was for money. The No. 2 “surprising” answer was to use talents and training. No. 3 was to be great role models for their children. (She didn’t give specifics of the survey, so I don’t know when or by whom it was conducted.)
Why was the No. 2 answer a stop-the-presses! surprise? Got me. What did she expect the answer to be? Besides, it wasn’t clear what this “surprise” had to do with advocacy.
Here are her suggestions for callers to “get involved.”
Next up was Jami Leigh Taylor with “an amazing story of courage and triumph.” Taylor explained that she had been working for a few years on availability and accessibility of maternity insurance. They paid $22,000 out-of-pocket for a healthy pregnancy with no complications because her husband’s company dropped its maternity coverage just before she had a baby. Here are her tips.
The results of her BFF-ships with staffers? Has she gotten anyone to write legislation or pass laws? Dunno. She didn’t say.
After a few questions, the teleconference ended.
So what did we learn?
The November 2007 issue of Editor & Publisher showcases its “Eighth Annual Photos of the Year.” The magazine (not the cover posted online)Â has a yellow sticker:
Also on the cover is a photograph of the grand-prize winner, camera in hand. Clearly a Canon. Yeah, yeah. He won a Canon camera as the grand-prize winner. But, well, yuck.
“Turn the camera a little to the right. We can’t see the logo.”
Yeah, yeah. It’s a magazine cover, not a news photo. But still. Yuck.
In other E&P news, “What Do Women Want?” [Scratching head.]
Newspapers are losing working mothers and time-pressed single women even faster than they are losing readers overall. Adult newspaper readership has dwindled from more than 80% of the total audience in 1964 to 49.9% last year, according to Scarborough Research and the Newspaper Association of America (NAA). But in 1964, only about 2% fewer women read newspapers than men. That gap stood at nearly 5% in 2006, with readership among men being 52.3% and women 47.6%. This gender gap is not just a U.S. problem, but shows up in nearly every nation, the World Association of Newspapers reported last year.
While I would dearly love to pick apart the numbers (a 3 percent gender-gap increase in 42 years … stop the presses!), I just don’t have time. I skimmed the article because, well, apparently I’m a “habitual skimmer.”
Some of the most powerful themes for women are the health and wellness of their children. Women are “habitual skimmers,” so stories should be short to attract female readers, says Skoloda. Research shows they like brief and bulleted formats, but they also want personal stories. “USA Today certainly has a format that has been very appealing to women,” she adds. Another favorite: The Wall Street Journal’s “Weekend Journal.”
So keep the stories short, bub. Hey, here’s an idea. Why not make everything pink? I hear girls love pink.
If things are going so well for American working mothers, why did the United States fall from 23rd place to 31st place on the Global Gender Report?
Oh, yes. They did. Think that’s cheesy? Check out Pfizer’s official Viagra Web site. Yeesh.
I realize this commercial started airing earlier this summer, but I just heard it for the first time last week. Lisa Marie Presley has called it “revolting,” but she doesn’t own the rights to the song so she has no control over it.
Who knows. If Elvis were still around, maybe he’d be tempted to sing it himself.
I mentioned that TIME published an article questioning the Working Mother magazine “100 best” list, but I didn’t get around to adding that WSJ.com questioned the list too. Sara Schaefer Muñoz of The Juggle posted “Do Family-Friendly Companies Live Up to Their Claim?” on Sept. 25, 2007.
Nine days later, The Wall Street Journal‘s Work & Family columnist Sue Shellenbarger wrote “What Makes a Company A Great Place to Work Today” (on the same page as the “soft” benefits article) on Oct. 4, 2007.
Shellenbarger (who was named one of America’s “25 Most Influential Working Mothers” by Working Mother magazine in 1997, according to a lecture bio) started with, “Tis the season for workplace rankings, with ‘best-workplace’ lists sprouting everywhere this fall,” and she mentioned Working Mother magazine’s list, as well as Business Week‘s “Best Places to Launch a Career” list. Then she broke it into “what’s hot” and “what’s not” categories.
Hot
Flexibility. She mentioned AstraZeneca, where “more than two-thirds of the 30 employees in a medical-resources group are regular users of alternative setups tailored to their needs.” (That’s 20 employees.) Which is odd because Working Mother said 90 percent of employees at the main office — almost 2,700 employees — worked some sort of flexible schedule. In any case, neither Working Mother nor Shellenbarger offered more details.
She wrote that in Abbott‘s office in Ohio, “75 percent of 108 employees are on flexible work setups and the rest have day-to-day flexibility.” That’s 81 employees.
Broader programs. She wrote that Pfizer and The Phoenix Cos. added paid paternity leave. Working Mother did not mention this about Phoenix on its list, but it did spell it out for Pfizer, which is actually impressive, relatively speaking, with 35 weeks of maternity leave (15 fully paid) for mothers and 26 weeks of paid leave for fathers and adoptive parents (six weeks fully paid). Even so, it’s still a far cry from what Pfizer employees in Norway and Sweden get.
Vacation time. She mentioned that at Xerox (not a Working Mother “100 best” company), employees can buy an extra vacation week.
Wait. That’s hot?
According to the Center for Economic Policy and Research‘s May 2007 “No-Vacation Nation” report, the United States is the only advanced economy in the world that does not guarantee its workers paid leave.
Here’s a chart from that report.
Xerox has employees in every country listed on the chart, meaning its employees in those countries get up to seven weeks paid leave (vacation and holidays) — guaranteed by law. Xerox employees in the United States buy vacation days.
Whew. Somebody open a window. That’s smokin’ hot.
…
This really deserves its own post, but since she mentioned Shellenbarger by name, I’ll put it here. Former Working Mother magazine editor Lisa Benenson gave publicity tips to corporate benefits managers at a Diversity Roundtable, called “A Journalist’s Perspective: Making the Grade Matters,” in 2002. (Benenson is now editor-in-chief of Hallmark Magazine, giving lessons on the TODAY show about “what flowers say.”)
What does it take to get a Sue Shellenbarger to laud your company in The Wall Street Journal … More importantly, why does it matter?
She referred to journalists who cover work/life issues as “some of your most important advocates.”
The end result of making any of the “Best Of” lists is a bountiful supply of positive news coverage that reflects well on the company, its leadership and employees. The companies that make a top 10 list get incredible publicity. There is nothing like it. There are thousands of media hits all across the country. You just get huge press coverage and recognition for the good work that you’re doing.
Benenson encouraged participants to “seriously consider subjecting their operations to the close scrutiny of journalistic investigation.”
Journalistic investigation? By whom?
You’ve probably seen this advertisement, brought to you by good global citizen Unilever, maker of Dove products and mastermind behind the Campaign for Real Beauty, which launched in September 2004. Not only did ads show not-size-2 models to inspire positive self-image in women, they were supposed to “support a wider definition of beauty.” The campaign started a program with the Girl Scouts of the USA to “foster self-esteem among girls ages 8 to 17.” And, oh yeah, the ads were supposed to sell skin-firming cream. Hence, the slogan, “Stand Firm and Celebrate Your Curves.” Stand firm. Get it?
Then came the viral video Evolution that Unilever placed on YouTube. Then there was Pro-age. Now we have Onslaught, which warns, “Talk to your daughter before the beauty industry does.” Yeah. Or before Unilever does. Watch Onslaught carefully. It will look familiar in a minute.
Unilever has your cake and eats it too
Apparently for boys ages 8 to 17 (and beyond), however, Unilever uses the “Axe Effect” — complete with V.I.X.E.N.S. (Very Interactive Xtremely Entertaining Naughty Supermodels). After watching the introduction by the naughty maid, who spanked herself with a spatula for being bad (oh, and I can make her spank herself again … and again … and again …), I tried to download the interactive video game, which comes with voice recognition so you can “command” the V.I.X.E.N.S. to do what you want. Either they can tell I’m not a 12-year-old boy or every 12-year-old boy in the world is trying to download it at the same time.
I moan
I did get to the point of getting the application on my computer, when “Naomi” and friends chatted with me for a bit.
“Hi, I’m Naomi. And you know what that spells backwards.” (Nudge, nudge, wink, wink.)
But to make up for not getting the video game, I was able to enjoy the Bom Chicka Wah Wahs, who don’t need no stinkin’ self-affirming firming cream because they’re already a size 2. They don’t need no stinkin’ Campaign for Real Beauty because they’ve already perfected the “O” face while pole dancing, shaking the tassels on their lingerie and crawling like cats. Meow.
Hat tip: Campaign for a Commercial-Free Childhood
***SLBTM = Smells Like Bullshit To Me
Updated to add: Bob Garfield wrote a review in the Oct. 8, 2007, Advertising Age, “‘Onslaught’ is a triumph — if you don’t count the hypocrisy.” That’s the headline in the magazine. Online it’s “Dove’s New ‘Onslaught’ Ad a Triumph.” He sings the praises of the ad, saying that it “should get an Oscar,” and “Standing ovation here.”
A worthy cause, a brilliant strategy, a flawless video. It all amounts to something very close to perfection. So, yes, absolutely, four stars.
Just when I started squirming, he dropped this bomb.
Damn, if it just weren’t for the nagging hypocrisy of it all.
He went on to explain that Dove is a brand from Unilever, which also manufactures and markets the Axe/Lynx brand and Slim-Fast. As for the public-relations firm that produced the video, Ogilvy & Mather, “in a bit of horrifying/delicious irony,” he said, is the U.S. agency for the Barbie doll (Mattel).
(Originally posted Oct. 11, 2007)
Or you might say … it “loves me like a rock.”
Who do …
Who do you think you’re fooling?
Magpie Musing got it in the mail. Go see what she has to say about it.
…
Sorry. Can’t leave the “rock” song thing alone. Then there’s Life Is a Rock (But the Radio Rolled Me). If you forgot the tune, check this out. Then … sing away. (Just pretend it rhymes and has clever, witty lines to break things up. Or add your own.) Whee!
Abbott Accenture AEP Allstate Arnold & Porter AstraZeneca Bank of America Baptist Health South Florida Bayer BlueCross BlueShield Bon Secours Richmond Health System Booz Allen Hamilton Bristol-Myers Squibb Bronson Capital One Cardinal Health Carlson Children’s Healthcare of Atlanta Children’s Memorial Hospital Chrysler Cisco Systems Citi CJW Medical Center Colgate-Palmolive Cornell University Covington & Burling Credit Suisse Daszkal Bolton Deloitte Discovery Communications Dow Chemical Dow Corning DuPont Eli Lilly Ernst & Young FannieMae First Horizon National First National Bank of Omaha Ford Motor Co. Genentech General Electric General Mills GlaxoSmithKline GoldmanSachs Grant Thornton Harvard University Hewlett-Packard IBM Inova Health Systems Intel Johnson & Johnson JPMorgan Chase Katten Muchin Rosenman KPMG Kraft Foods Lehman Brothers Marriott International Massachusetts General Hospital MassMutual The McGraw-Hill Companies McKinsey & Company Merck Mercy Health System Merrill Lynch MetLife Microsoft Morgan Stanley Northern Michigan Regional Health System Northern Trust Northwestern Memorial Healthcare Novartis Patagonia Pearson Pfizer Phoenix Pillsbury Winthrop Shaw Pittman Pitt County Memorial Hospital PNC PricewaterhouseCoopers Principal Financial Prudential Financial Rodale RSM McGladrey SC Johnson Sanofi-Aventis Shering-Plough Scripps Health Texas Instruments Timberland TriHealth Turner Broadcasting UBS University of Wisconsin Hospital and Clinics Verizon Wireless VCU Health System Wachovia West Virginia University Hospitals Wyeth Yale-New Haven Hospital
Hat tip: Chewy
Show me the $$$
Abbott spent $2,260,000 for lobbying in 2006, $880,000 of which went to outside lobbying firms. The rest was spent on in-house lobbyists. Abbott gave $566,474 to federal candidates in the 2005/2006 election period through its political action committee.
Chairman and CEO Miles White has given $94,940 to political candidates and political action committees since 2000. Of that, $10,000 went to the New American Leadership Fund, $5,000 to the Keep Our Mission PAC, which gave $1,090,828 to candidates and other PACs in the last election cycle, and $500 to the Pharmaceutical Research & Manufacturers of America, which gave $123,343 in 2006 to federal candidates.
Who benefits?
Abbott, which recorded $22.5 billion in sales in 2006, has 65,000 employees in more than 100 facilities around the world, including offices in Norway and Sweden. Working Mother “loves” the family leave Abbott offers American employees:
Salaried mothers get six weeks of paid and six weeks unpaid maternity leave. Hourly employees get six weeks of partially paid and six weeks unpaid maternity leave. Fathers can take two weeks of paid paternity leave.
Abbott employees who live in Norway or Sweden get at least a year of paid family leave (mothers and fathers must share the leave) with the option of extending it to two or even three years at reduced pay.
Abbott had 150 employees (of 65,000 total) participate in lactation support for its Mothers at Work program, which “helps our employees manage their breastfeeding schedule at while at work” with lactation consultants, lactation rooms, a “breastfeeding kit” and online information. The kit says Abbott has partnered with Working Mother magazine to “raise awareness” and “encourage implementation of workplace lactation programs.”
What do they say when they speak for working mothers?
Abbott also has teamed up with Working Mother and its Moms in Action blog, Corporate Voices for Working Families and the International Formula Council, an international association of manufacturers and marketers of infant formula (individual members are not listed), to speak for working mothers in the public-policy arena. For example:
… some states are considering proposals to restrict the information new mothers receive about infant feeding options.
That’s where the formula council, which collaborates with Abbott and Working Mother, comes in. An Abbott publication called “Ensuring Optimal Infant Nutrition: A Shared Responsibility,” says that “92 percent of mothers approve of the distribution of infant formula samples,” according to an August 2002 survey conducted by Fairbank, Maslin, Maullin & Associates with Wirthlin Worldwide. It doesn’t, however, provide details of the survey. How many mothers participated in the survey? Ten? Twenty? One hundred? It’s hard to say. The survey is not available online.
If you’d like to hear what they say on behalf of working mothers, they will hold a teleconference on public policy and advocacy on Nov. 15.
They mean business
Think making the “100 best” list is just a nice pat on the back? Think again. Not only do companies send out press releases about it, promote it to prospective employees and display it in their annual reports, they testify before Congress about it.
A representative of Corporate Voices for Working Families said this before the House Committee on Education and Labor Workforce Protections Subcommittee on June 21, 2007:
Our commitment to a culture of flexibility and to helping working families has not gone unnoticed. KPMG has earned a spot on Working Mother Media’s List of 100 Best Companies for Working Mothers ten times; we have made the Companies that Care Honor Roll four times, and this past year, Fortune Magazine named KPMG one of the 100 Best Companies to Work For in 2007. — Barbara Wankoff, KPMG (Corporate Voices for Working Families partner***)
Lactation support around the world
In July 2006, the Philippines Department of Health issued regulations to ban the marketing of infant formula for babies younger than 2. The World Health Organization estimates 16,000 babies a year die in the Philippines because of a decline in breastfeeding. Filipino mothers even say their pediatricians prescribe infant formula for their babies. The Pharmaceutical and Health Care Association of the Philippines (“100 best” members include Abbott, AstraZeneca, Bayer, Bristol-Myers Squibb, Eli Lilly, GlaxoSmithKline, Johnson & Johnson, Merck, Novartis, Pfizer, Sanofi-Aventis, Schering-Plough and Wyeth)Â sued the government to stop the new rules. The Philippines Supreme Court would not issue an injunction to stop the new rules from going into effect. The the U.S. Chamber of Commerce wrote to the president in August, complaining about the rule and issuing a threat:
If regulations are susceptible to amendment without due process, a country’s reputation as a stable and viable destination for investment is at risk. — the U.S. Chamber of Commerce in a letter to President Gloria Macapagal-Arroyo, August 2006
Four days later, the Supreme Court issued an injunction against the new rules.
In February 2007, U.N. Special Rapporteur on the Right to Food Jean Ziegler issued a statement by the U.N. High Commissioner for Human Rights in Geneva, saying infant-formula advertisements in the Philippines ” … manipulate data emanating from the U.N. specialized agencies, such as WHO and UNICEF,” as well as the Philippine Health Department, “with the sole purpose to protect the milk companies’ huge profits, regardless of the best interest of Filipino mothers and children.”
As late as June 2007, both sides were still in court. The World Health Organization and UNICEF issued a statement in August 2007, condemning misleading advertisements. (Abbott’s infant formulas include Alimentum Advance, Isomil, Similac 2, Similac Advance and other Similac products.)
Abbott recorded in its 2006 annual report “pediatric nutritionals” in the United States of $1,128,000,000 in 2006, $1,097,000,000 in 2005 and $1,146,000,000 in 2004. International sales were $899,000 in 2006, $698,000 in 2005 and $598,000 in 2004.
The decrease in sales of U.S. pediatric nutritionals in 2005 was primarily due to overall infant nutritionals non-WICÂ category decline and competitive share loss. International Pediatric Nutritionals sales increases were due primarily to volume growth in developing countries.
Gross profit margins were 56.3 percent of net sales in 2006.
In the U.S., states receive price rebates from manufacturers of infant formula under the federally subsidized Special Supplemental Food Program for Women, Infants, and Children. There are also rebate programs for pharmaceutical products. These rebate programs continue to have a negative effect on the gross profit margins of the Nutritional and Pharmaceutical Products segments. In addition, pricing pressures unfavorably impacted the gross profit margins for the Nutritional Products segment in 2006, 2005 and 2004.
Healing the worldÂ
Abbott’s product Kaletra is a vital drug for treatment of HIV/AIDS, but the company charges inflated prices for the drug in many developing countries.
From Abbott’s 2006 annual report:
Increased sales volume of HUMIRAÂ and increased volume and price for Kaletra and Depakote favorably impacted U.S. Specialty sales.
Abbott recorded U.S. Specialty (pharmaceutical) sales of $3,505,000,000 in 2006, U.S. Primary Care sales of $2,505,000,000 in 2006 and international pharmaceutical sales of $5,157,000,000 in 2006.
In April 2007, an organization called USA for Innovation (its Web site started in April and went down in August) started a public-relations campaign against Thailand, sending out press releases, placing full-page advertisements in The Wall Street Journal, The Nation (editorial statement on the ad) and the Bangkok Post. Everyone, transcribing press releases, quoted USA for Innovation and its spokesperson, but nobody seemed to know anything about the organization. Nobody asked. Turns out it’s a 501(c)4 non-profit organization, run by Ken Adelman as president/director, Nancie Marzulla (president of Defenders of Property Rights; more info here) as secretary/director and Abner Mason (founder of the AIDS Repsonsibility Project) as treasurer/director, whose main interest is protecting intellectual property rights. Among other things, Adelman is a senior counselor to Edelman PR firm.
Former President Bill Clinton announced in May 2007 that his foundation negotiated price cuts for AIDS drugs and endorsed Thailand and Brazil’s decisions to American pharmaceutical company patents, saying their prices were exorbitant.
Abbott has been almost alone in its hard-line position here over what I consider to be a life and death matter. — Former President Bill Clinton, May 2007
::::::::Psst! Bill, your wife has taken $58,100 since 2002 from the pharmaceutical industry. She’s taken $146,000 so far in the 2008 presidential campaign. Speaking of presidential campaigns, you took $71,500 from the pharmaceutical industry in 1996. But, hey. I guess you’re all about Oprah and Giving these days, right?::::::::
Abbott planned to introduce new antibiotic, painkiller, high-blood-pressure and AIDS drugs to Thailand, but it withdrew them in retaliation for Thailand’s decision to break patents and buy cheaper generic drugs for patients. Abbott has since reached agreements with Thailand and Brazil to sell its drugs for $1,000 a year per patient.
…
***In addition to Abbott and KPMG, other “100 best” Corporate Voices for Working Families partners include:
Accenture
Allstate Insurance Company
AstraZeneca
Bank of America
Booz Allen Hamilton
CitiGroup
Deloitte & Touche, LLP
Discovery Communications
Eli Lilly Company
Ernst & Young
GlaxoSmithKline
Goldman, Sachs & Co.
HP
IBM
Johnson & Johnson
JP Morgan Chase
Lehman Brothers
Marriott International, Inc.
MassMutual
Merck & Company, Inc.
Metropolitan Life Insurance Co.
Morgan Stanley
Phoenix Companies
PNC Financial Services Group, Inc.
Texas Instruments
Wachovia
