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Miss Landmine Angola 2008

December 4, 2007 | Ethics,Norway,PR

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“Everybody has the right to be beautiful.”

And how do we prove that? Why, you silly goose. With a beauty pageant! (Isn’t that the answer to everything? Well, yeah. Up next? Afghanistan! I kid you not. Look it up.)

Norwegian Morten Traavik’s latest “art project” (photos are on display at museums in Norway) is Miss Landmine Angola (in its second year). He received 500,000 Norwegian kroner (about $80,000) from the Norwegian government’s Arts Council Norway for the project. The “winner” gets a prosthetic leg from a Norwegian company.

Traavik insists that “Angolans love beauty pageants” and that his intentions are purely humanitarian.

… one shouldn’t allow oneself to be paralysed by fear of appearing imperialistic. I can’t free myself from the fact that I’m white and Western, and I’ll just have to live with the risk of being interpreted in that light. I think it’s time to rid ourselves of collective Western guilt. To the extent that I’m going to play a role, I’d most fancy being cast as the naive Norwegian with his rucksack going out to make peace in the world. I don’t mind being him.

The women participated “of their own free will.” They were paid $200 each for the photography sessions, and they “got to keep the clothes, shoes and accessories from the sessions. For most of the women, it was the first paid work they had had in a very long time.”

I don’t know. Why not use the $80,000 to buy each woman a prosthetic leg?

Here’s what others had to say.

Hey, I know. Before Traavik gets his “art” displayed anywhere, why not make him enter a beauty contest for White Western Males with Rucksacks to determine who wins a spot in the gallery? We’ll let him keep the G-string and accessories he gets to sport in publicity photos. Ooh. And I bet the Norwegian government would pay for it.

Posted by Becky @ 9:44 pm | 3 Comments  

Working Mother sells diet to captive audience

November 27, 2007 | Advertising,Ethics,Health,PR,Work,Working Mother

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Remember how Working Mother “teamed up with” Medela to sell more breast pumps make sure companies support breastfeeding employees? Well, Working Mother also is “in partnership with” Kraft Foods Inc. to sell diet food offer employees “nutritious food.”

Kraft (a “100 best” company and major advertiser) and Working Mother held the “first-ever Office Kitchen Takeover” at SC Johnson‘s corporate and manufacturing facilities in Racine, Wis. (SC Johnson is a “100 best” company and major advertiser.) They stocked the company’s kitchen for a day with Kraft’s South Beach Diet prepackaged foods on Sept. 18, 2007, for a captive audience of some 2,500 employees.

“SC Johnson is on our ‘100 Best Companies’ due to its family-oriented culture and its commitment to helping employees strike a good work/life balance,” says Tammy Palazzo, Vice President of Research and Women’s Initiative, Working Mother Magazine. “The South Beach Diet(R) Office Kitchen Takeover awards the company even further by providing healthier food options for busy employees — from the convenience of their own office cafeteria.”

Touted as healthy, convenient, nutritious and delicious, the South Beach Diet is a weight-loss plan, according to Kraft’s own press release, with three phases that couldn’t possibly have been implemented in one day. What’s next? Weekly weigh-ins?

If they were really interested in providing employees with healthy snacks, why not “take over” the kitchen with baskets of fruits, vegetables and nuts? But where’s the selling point in that?

Not only does Working Mother offer its 2.2 million readers as a target audience for advertisers, it now uses employees of “100 best” companies/advertisers as a captive target audience.

Posted by Becky @ 2:53 pm | 4 Comments  

Canon ethics

November 26, 2007 | Advertising,Ethics,Journalism,Photography,PR

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I wrote a few days ago about Canon and the yuck factor of E&P’s magazine cover. It seems some professional photographers think Canon stepped over the ethical line in other cases.

Posted by Becky @ 6:53 pm | Comments  

Working Mother works for … you?

November 16, 2007 | Advertising,Benefits,Ethics,Family,Health,Journalism,Work,Working Mother

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What a teleconference! Oh, the things they plan to do! For you!

  • Paid family leave?
  • Paid sick leave?
  • Paid vacation days?
  • Portable, affordable health insurance?
  • High-quality, affordable childcare and preschool?

:::Shh! Hear that? That’s the sound of corporate executives across the country having a collective heart attack.:::

Nah, not really. The teleconference was a platform for Working Mother to roll out its latest venture: to give “best of congress” awards every two years (starting in September 2008) to members of Congress “in recognition of their leadership in improving the quality of life for working families.”

But I’m jumping ahead. Here’s what happened.

Donna Klein, who earns $200,000 a year as founder and CEO of Corporate Voices, read her welcoming remarks and said we would hear from Rep. Deborah Pryce, R-Ohio, Working Mother Media CEO Carol Evans and Jami Taylor, a mother and activist. Klein tossed out some statistics — that the American workforce was under increasing pressure to meet the goals of a global economy and that childcare-related absences cost business $3 billion a year. (The $3 billion a year is a statistic from 1991 by an organization, Child Care Action Campaign, that apparently no longer exists.)

She mentioned that more than 30 bills dealing with family issues — FMLA, childcare-subsidy increases, workplace flexibility, etc. — were before Congress. She gave statistics about breastfeeding and encouraged working mothers to “advocate for lactation space” because “many employers are open to suggestions.”

Evans also talked about breastfeeding and lactation rooms. Which made me wonder … why are they so focused on lactation rooms?

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Then I found this.

A full-page advertisement in Working Mother’s October 2007 issue by Medela, a major breast-pump manufacturer, said that Working Mother “teamed up with” Medela “to gain a better understanding of what the Working Mother 100 Best Companies are doing to help support their employees who are breastfeeding.” Medela offers — for a price — services to corporate clients through its Healthy Babies, Happy Moms, Inc. (That’s one of their corporate lactation rooms in the picture.)

Business ears perked up with the news in 2005 that 73 percent of mothers were breastfeeding. Considering that the United States has a high percentage of working mothers yet offers no guaranteed paid maternity leave … well, you do the math. What did Medela hear? Ka-ching! If maternity leaves were kept at the bare minimum or non-existent, Medela got to sell more breast pumps. Eh?

According to a Jan. 10, 2007, Wall Street Journal article, “it is all about business plans, market share and product placement.”

In another lift to sales, nursing products are being reconceived as fashion accessories. Celebrities have discussed their nursing protocols with the news media. When U.S. pump company Medela Inc., a unit of Medela Holding AG of Switzerland, sought to put its products on TV shows three years ago, it found no takers. Last fall, its pumps were included in story lines on “ER,” “Weeds,” and “The Office.”

(Medela, based in McHenry, Ill., is affiliated with the U.S. Chamber of Commerce via its membership in the McHenry Area Chamber of Commerce.)

Back to the teleconference.

Pryce mentioned several initiatives before Congress (mortgage foreclosures, war on terror, health care, education, SCHIP) to illustrate “that Congress is always working on something that can affect you,” but she didn’t mention where she stood on any of the issues.

She also didn’t mention that she has been endorsed by the U.S. Chamber of Commerce, which should offer an idea on where she stands on issues important to employees and working families. Here’s her voting record. Here’s who gives her money.

Next up was Evans, who was introduced as having “surprising” news. Evans went through the list of lists her magazine publishes (100 best, best small companies, best law firms, etc.). Then she talked about a survey of 500 women that revealed the No. 1 reason they work was for money. The No. 2 “surprising” answer was to use talents and training. No. 3 was to be great role models for their children. (She didn’t give specifics of the survey, so I don’t know when or by whom it was conducted.)

Why was the No. 2 answer a stop-the-presses! surprise? Got me. What did she expect the answer to be? Besides, it wasn’t clear what this “surprise” had to do with advocacy.

Here are her suggestions for callers to “get involved.”

  • Ask your company to apply for our list.
  • Express your voice through our MomBlog (at workingmother.com, natch).

Next up was Jami Leigh Taylor with “an amazing story of courage and triumph.” Taylor explained that she had been working for a few years on availability and accessibility of maternity insurance. They paid $22,000 out-of-pocket for a healthy pregnancy with no complications because her husband’s company dropped its maternity coverage just before she had a baby. Here are her tips.

  • Start with congressional staff. Make friends with the chief of staff.
  • Attend events they are already scheduled to attend.
  • Bring the kids! (Whisk them out if they get too fussy.)
  • Look at it as a way to get dressed up and go out on a date!

The results of her BFF-ships with staffers? Has she gotten anyone to write legislation or pass laws? Dunno. She didn’t say.

After a few questions, the teleconference ended.

So what did we learn?

  • Working Mother and Corporate Voices will give “best of congress” awards.
  • Evans was surprised! that women work to use their talents and training.
  • Ask your boss for a lactation room.
  • Take the kids to meet your senator or representative!
Posted by Becky @ 9:04 pm | 10 Comments  

What Working Mother magazine won’t tell you: Global gender gap

November 10, 2007 | Advertising,Economics,Ethics,Family,Health,Journalism,Politics,PR,Work,Working Mother

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If things are going so well for American working mothers, why did the United States fall from 23rd place to 31st place on the Global Gender Report?

Posted by Becky @ 10:26 am | 2 Comments  

What Working Mother magazine won’t tell you: Work/life balance not so important to companies

November 8, 2007 | Benefits,Ethics,Family,PR,Work,Working Mother

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In an August 2007 survey, 89 percent of employees polled said work/life balance programs are important. Employers? Not so much. About half of the human-resources professionals polled considered them important, according to the 2007 Monster Work/Life Balance Survey.

The online survey included 506 HR professionals and 830 employees. While the survey is not scientific, the results illustrate a wide gap between what employees and employers consider important, despite all the public relations surrounding work/life balance. Maybe it’s a bit like the gap between what Corporate Voices for Working Families says it considers important in theory and what the U.S. Chamber of Commerce shows what it considers important in practice.

Posted by Becky @ 4:07 pm | Comments  

Are you free for lunch Nov. 15?

November 5, 2007 | Audience participation,Blogland games,Books,Ethics,Family,Parenting,PR,Work,Working Mother

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Here’s what you do.

  • 1) Register for the teleconference. (It’s free.)
  • 2) Leave a comment or e-mail me so I can add you to the list.
  • 3) Call on Nov. 15.
  • 4) Blog your reaction, and send me the link. (If you don’t have a blog, you can guest post here.)
  • 5) Win the book! (I’ll draw a name at random.)

Join us, won’t you?

Corporate Voices for Working Families says it focuses on “Five Pillars of Work,” 1) Afterschool Care and Early Childhood Education, 2) Youth Transitions, 3) Mature Workforce, 4) Flexibility and 5) Lower Wage Work.

Members of Corporate Voices are companies affiliated with the U.S. Chamber of Commerce through their local chambers. The Chamber, which ranks first in lobbying spending ($72.7 million in 2006), holds this position on labor and workforce:

Oppose expanding workplace laws and craft alternatives when necessary. Aggressively oppose union-backed proposals to increase the minimum wage and abolish secret ballot elections in favor of card check majorities for union recognition. Oppose any efforts to expand Family and Medical Leave Act (FMLA) leave or mandate paid sick leave. Block attempts to increase penalties for criminal violations of OSHA. Continue to expose unreasonable union organization tactics such as salting and corporate campaigns. Protect the use of binding arbitration in employment. Aggressively advocate for pro-employer provisions in priority international labor and employment policy proposals. Continue to push for a reasonable application of the revised Americans with Disabilities Act accessibility guidelines.

The U.S. Chamber believes NCLB is one of the critical tools needed to transform U.S. education so that all students graduate academically prepared for college, citizenship, and the 21st century workplace.

  • The Chamber supported the presidential veto of SCHIP (State Children’s Health Insurance Program).
  • The Chamber opposes a bill that would give employees seven paid sick days each year. More here.

What will they say about you? Tune in and find out.

Posted by Becky @ 7:16 pm | 14 Comments  

State Department grants*** Blackwater immunity

October 30, 2007 | Blackwater,Death,Defense industry,Ethics,FEMA,George Bush,Iraq,Military,MSM,PR,U.S. government

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But it apparently didn’t tell FBI agents before sending them to Baghdad to investigate the Sept. 16, 2007, incident that left 17 Iraqis dead.

The investigative misstep comes in the wake of already-strained relations between the United States and Iraq, which is demanding the right to launch its own prosecution of the Blackwater bodyguards.

Misstep? The U.S. State Department can’t seem to get a grasp on oversight. The U.S. embassy offers to pay Iraqi families $12,500 for each Blackwater victim. Who’s running this joint? FEMA?

Blackwater spokeswoman Anne Tyrrell declined comment about the U.S. investigation.

Well. Duh.

It’s not clear why the Diplomatic Security investigators agreed to give immunity to the bodyguards, or who authorized doing so.

Of course not.

Bureau of Diplomatic Security chief Richard Griffin last week announced his resignation, effective Thursday. Senior State Department officials, speaking on condition of anonymity, have said his departure was directly related to his oversight of Blackwater contractors.

But Blackwater branches out and expands its contracts, even though it was accused of stealing Iraqi airplanes, smuggling and illegally selling weapons, almost killing a U.S. soldier and evading taxes.

Last week, Secretary of State Condoleezza Rice ordered a series of measures to boost government oversight of the private guards who protect American diplomats in Iraq. They include increased monitoring and explicit rules on when and how they can use deadly force.

Right. Cultural awareness training. Yeah. That’ll fix it. Heckuva job, Condi.

At least the immunity explains why Blackwater CEO Erik Princewelcomes extra oversight,” has employed a new PR campaign and blitzed (blizted with Blizter … get it?) the media, chatting with everyone but Letterman, and asked reporters to contact Congress on Blackwater’s behalf. Sort of his own little “bring ’em on” statement.

***Oh, wait. Blackwater always had immunity.

Dig this.

Oh, that Bush. He’s such a kidder.

Need more laughs?

We believe that Iraq as a market will continue to grow for some time due to the outsourcing by the US government in terms of convoy logistics, in terms of guarding, that will continue. The fact that there are obviously huge oil reserves in Iraq and international companies will go back in once the security situation stabilises a bit more. Patrick Toyne-Sewell, ArmorGroup International, The Independent, Oct. 24, 2007

Here are some of the companies with government contracts in Iraq:

Posted by Becky @ 3:11 pm | Comments  

FEMA: Heckuva Job Brownie 2.0

October 27, 2007 | California fires,Ethics,FEMA,Media,PR,U.S. government

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The Federal Emergency Management Agency talked about the California fires to fake reporters at a fake press conference in Washington, D.C., on Tuesday, and it was presented as real in mainstream media. Harvey E. Johnson Jr., deputy administrator and chief operating officer of FEMA answered questions from his public-relations staff, Cindy Taylor (communications deputy director), Michael Widomski (program operations), John P. Philbin (director, Office of External Affairs) and possibly Ali Kirin (press aide). Think Progress has the video from FOX News.

Anyone get fired? Suspended? Fined? Put in a corner?

Actually, Philbin was moving up and out — as the new head of public affairs at the Office of the Director of National Intelligence. Sweet.

The Department of Homeland Security was shocked — shocked! — at FEMA’s behavior.

“This is inexcusable and offensive, and stunts like this will not be tolerated or repeated,” said spokeswoman [i.e., PR] Laura Keehner. “It was a lapse of judgment, and we find it offensive, and it won’t happen again.”

The White House yawned.

“It is not a practice that we would employ here at the White House,” said Press Secretary Dana Perino, mentioning three times that it was an “error in judgment.” “It’s not something I would have condoned, and they, I’m sure, will not do it again.”

All-righty then. 

Oh, and speaking of Brownie, guess what he’s up to now. He’s giving interviews and advice about disaster preparedness for Cotton Companies.

I know. Crazy, isn’t it? I would have thought he’d go back to horses. Or branched out into fashion. But, gee, maybe he really knows what he’s talking about. The Oklahoman thinks so. CNN (and Wolf!) thinks so. Wow. Thumbs up, Brownie.

Hat tip: Matthew

Posted by Becky @ 10:32 pm | 4 Comments  

What Working Mother magazine and WSJ’s Work & Family columnist won’t tell you

October 15, 2007 | Advertising,Blogging,Ethics,Family,Journalism,MSM,PR,Work,Working Mother

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I mentioned that TIME published an article questioning the Working Mother magazine “100 best” list, but I didn’t get around to adding that WSJ.com questioned the list too. Sara Schaefer Muñoz of The Juggle posted “Do Family-Friendly Companies Live Up to Their Claim?” on Sept. 25, 2007.

Nine days later, The Wall Street Journal‘s Work & Family columnist Sue Shellenbarger wrote “What Makes a Company A Great Place to Work Today” (on the same page as the “soft” benefits article) on Oct. 4, 2007.

Shellenbarger (who was named one of America’s “25 Most Influential Working Mothers” by Working Mother magazine in 1997, according to a lecture bio) started with, “Tis the season for workplace rankings, with ‘best-workplace’ lists sprouting everywhere this fall,” and she mentioned Working Mother magazine’s list, as well as Business Week‘s “Best Places to Launch a Career” list. Then she broke it into “what’s hot” and “what’s not” categories.

Hot

Flexibility. She mentioned AstraZeneca, where “more than two-thirds of the 30 employees in a medical-resources group are regular users of alternative setups tailored to their needs.” (That’s 20 employees.) Which is odd because Working Mother said 90 percent of employees at the main office — almost 2,700 employees — worked some sort of flexible schedule. In any case, neither Working Mother nor Shellenbarger offered more details.

She wrote that in Abbott‘s office in Ohio, “75 percent of 108 employees are on flexible work setups and the rest have day-to-day flexibility.” That’s 81 employees.

Broader programs. She wrote that Pfizer and The Phoenix Cos. added paid paternity leave. Working Mother did not mention this about Phoenix on its list, but it did spell it out for Pfizer, which is actually impressive, relatively speaking, with 35 weeks of maternity leave (15 fully paid) for mothers and 26 weeks of paid leave for fathers and adoptive parents (six weeks fully paid). Even so, it’s still a far cry from what Pfizer employees in Norway and Sweden get.

Vacation time. She mentioned that at Xerox (not a Working Mother “100 best” company), employees can buy an extra vacation week.

Wait. That’s hot?

According to the Center for Economic Policy and Research‘s May 2007 “No-Vacation Nation” report, the United States is the only advanced economy in the world that does not guarantee its workers paid leave.

Here’s a chart from that report.

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Xerox has employees in every country listed on the chart, meaning its employees in those countries get up to seven weeks paid leave (vacation and holidays) — guaranteed by law. Xerox employees in the United States buy vacation days.

Whew. Somebody open a window. That’s smokin’ hot.

This really deserves its own post, but since she mentioned Shellenbarger by name, I’ll put it here. Former Working Mother magazine editor Lisa Benenson gave publicity tips to corporate benefits managers at a Diversity Roundtable, called “A Journalist’s Perspective: Making the Grade Matters,” in 2002. (Benenson is now editor-in-chief of Hallmark Magazine, giving lessons on the TODAY show about “what flowers say.”)

What does it take to get a Sue Shellenbarger to laud your company in The Wall Street Journal … More importantly, why does it matter?

She referred to journalists who cover work/life issues as “some of your most important advocates.”

The end result of making any of the “Best Of” lists is a bountiful supply of positive news coverage that reflects well on the company, its leadership and employees. The companies that make a top 10 list get incredible publicity. There is nothing like it. There are thousands of media hits all across the country. You just get huge press coverage and recognition for the good work that you’re doing.

Benenson encouraged participants to “seriously consider subjecting their operations to the close scrutiny of journalistic investigation.”

Journalistic investigation? By whom?

Posted by Becky @ 5:23 pm | 2 Comments  



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