I updated the presidential debate schedule. I get lots of search hits for the schedule, and I wonder …Â is it useful? Missing anything? Got anything to add? Drop me an e-mail or leave a comment to let me know. Thanks for stopping by!
According to Mother Jones, Martin Focus Groups of Alexandria, Va., paid participants $150 to answer questions about what language would best sell military action against Iran to the American public.
How would you feel if Hillary [Clinton] bombed Iran? How would you feel if George Bush bombed Iran? And how would you feel if Israel bombed Iran?
Mother Jones first reported that the focus group was sponsored by Freedom’s Watch (whose literature accompanied the focus group), but it turns out it was commissioned by the Israel Project and designed by Public Opinion Strategies.
What does this mean? Probably a lot more stories in mainstream media via press releases and other means.
Stay tuned.
What a teleconference! Oh, the things they plan to do! For you!
:::Shh! Hear that? That’s the sound of corporate executives across the country having a collective heart attack.:::
Nah, not really. The teleconference was a platform for Working Mother to roll out its latest venture: to give “best of congress” awards every two years (starting in September 2008) to members of Congress “in recognition of their leadership in improving the quality of life for working families.”
But I’m jumping ahead. Here’s what happened.
Donna Klein, who earns $200,000 a year as founder and CEO of Corporate Voices, read her welcoming remarks and said we would hear from Rep. Deborah Pryce, R-Ohio, Working Mother Media CEO Carol Evans and Jami Taylor, a mother and activist. Klein tossed out some statistics — that the American workforce was under increasing pressure to meet the goals of a global economy and that childcare-related absences cost business $3 billion a year. (The $3 billion a year is a statistic from 1991 by an organization, Child Care Action Campaign, that apparently no longer exists.)
She mentioned that more than 30 bills dealing with family issues — FMLA, childcare-subsidy increases, workplace flexibility, etc. — were before Congress. She gave statistics about breastfeeding and encouraged working mothers to “advocate for lactation space” because “many employers are open to suggestions.”
Evans also talked about breastfeeding and lactation rooms. Which made me wonder … why are they so focused on lactation rooms?
Then I found this.
A full-page advertisement in Working Mother’s October 2007 issue by Medela, a major breast-pump manufacturer, said that Working Mother “teamed up with” Medela “to gain a better understanding of what the Working Mother 100 Best Companies are doing to help support their employees who are breastfeeding.” Medela offers — for a price — services to corporate clients through its Healthy Babies, Happy Moms, Inc. (That’s one of their corporate lactation rooms in the picture.)
Business ears perked up with the news in 2005 that 73 percent of mothers were breastfeeding. Considering that the United States has a high percentage of working mothers yet offers no guaranteed paid maternity leave … well, you do the math. What did Medela hear? Ka-ching! If maternity leaves were kept at the bare minimum or non-existent, Medela got to sell more breast pumps. Eh?
According to a Jan. 10, 2007, Wall Street Journal article, “it is all about business plans, market share and product placement.”
In another lift to sales, nursing products are being reconceived as fashion accessories. Celebrities have discussed their nursing protocols with the news media. When U.S. pump company Medela Inc., a unit of Medela Holding AG of Switzerland, sought to put its products on TV shows three years ago, it found no takers. Last fall, its pumps were included in story lines on “ER,” “Weeds,” and “The Office.”
(Medela, based in McHenry, Ill., is affiliated with the U.S. Chamber of Commerce via its membership in the McHenry Area Chamber of Commerce.)
Back to the teleconference.
Pryce mentioned several initiatives before Congress (mortgage foreclosures, war on terror, health care, education, SCHIP) to illustrate “that Congress is always working on something that can affect you,” but she didn’t mention where she stood on any of the issues.
She also didn’t mention that she has been endorsed by the U.S. Chamber of Commerce, which should offer an idea on where she stands on issues important to employees and working families. Here’s her voting record. Here’s who gives her money.
Next up was Evans, who was introduced as having “surprising” news. Evans went through the list of lists her magazine publishes (100 best, best small companies, best law firms, etc.). Then she talked about a survey of 500 women that revealed the No. 1 reason they work was for money. The No. 2 “surprising” answer was to use talents and training. No. 3 was to be great role models for their children. (She didn’t give specifics of the survey, so I don’t know when or by whom it was conducted.)
Why was the No. 2 answer a stop-the-presses! surprise? Got me. What did she expect the answer to be? Besides, it wasn’t clear what this “surprise” had to do with advocacy.
Here are her suggestions for callers to “get involved.”
Next up was Jami Leigh Taylor with “an amazing story of courage and triumph.” Taylor explained that she had been working for a few years on availability and accessibility of maternity insurance. They paid $22,000 out-of-pocket for a healthy pregnancy with no complications because her husband’s company dropped its maternity coverage just before she had a baby. Here are her tips.
The results of her BFF-ships with staffers? Has she gotten anyone to write legislation or pass laws? Dunno. She didn’t say.
After a few questions, the teleconference ended.
So what did we learn?
… the front-page national news is about Icelandic men and Brazilian waxing. You know. For Icelandic men. Alda at The Iceland Weather Report writes more about it here. Hey, I guess the news can’t all be about weather and war. Sometimes it’s about waxing.
The November 2007 issue of Editor & Publisher showcases its “Eighth Annual Photos of the Year.” The magazine (not the cover posted online)Â has a yellow sticker:
Also on the cover is a photograph of the grand-prize winner, camera in hand. Clearly a Canon. Yeah, yeah. He won a Canon camera as the grand-prize winner. But, well, yuck.
“Turn the camera a little to the right. We can’t see the logo.”
Yeah, yeah. It’s a magazine cover, not a news photo. But still. Yuck.
In other E&P news, “What Do Women Want?” [Scratching head.]
Newspapers are losing working mothers and time-pressed single women even faster than they are losing readers overall. Adult newspaper readership has dwindled from more than 80% of the total audience in 1964 to 49.9% last year, according to Scarborough Research and the Newspaper Association of America (NAA). But in 1964, only about 2% fewer women read newspapers than men. That gap stood at nearly 5% in 2006, with readership among men being 52.3% and women 47.6%. This gender gap is not just a U.S. problem, but shows up in nearly every nation, the World Association of Newspapers reported last year.
While I would dearly love to pick apart the numbers (a 3 percent gender-gap increase in 42 years … stop the presses!), I just don’t have time. I skimmed the article because, well, apparently I’m a “habitual skimmer.”
Some of the most powerful themes for women are the health and wellness of their children. Women are “habitual skimmers,” so stories should be short to attract female readers, says Skoloda. Research shows they like brief and bulleted formats, but they also want personal stories. “USA Today certainly has a format that has been very appealing to women,” she adds. Another favorite: The Wall Street Journal’s “Weekend Journal.”
So keep the stories short, bub. Hey, here’s an idea. Why not make everything pink? I hear girls love pink.
Speaking of books (we were, weren’t we?), Studs Terkel published his memoir, Touch and Go.
We interrupt this book, All the King’s Men by Robert Penn Warren, to share a few quotes.
When you get born your father and mother lost something out of themselves, and they are going to bust a hame trying to get it back, and you are it.
But the best luck always happens to people who don’t need it.
They say you are not you except in terms of relation to other people. If there weren’t any other people there wouldn’t be any you because what you do, which is what you are, only has meaning in relation to other people.
Someone at The New York Times did. Catherine Morgan started a list at Informed Voters. She’s at 200 and counting.
If things are going so well for American working mothers, why did the United States fall from 23rd place to 31st place on the Global Gender Report?
