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Know your Working Mother press releases

September 25, 2007 | Ethics,Family,Journalism,Parenting,PR,Work,Working Mother


Along with a media kit (for advertising in the coming year, natch), Working Mother apparently provides canned press-release text for each of the winning companies. It goes like this.

Headline: [Insert company name] Named to Working Mother ‘100 Best Companies’ List

[Insert dateline] Sept. 25 — For the [insert number] consecutive year, [insert company name] ([insert NYSE link]) has been named one of the “100 Best Companies” by Working Mother magazine, the company announced today. [Optional sentence, if applies] In 2006, [insert company name] was inducted into the Working Mother Hall of Fame in recognition of its [insert number] consecutive year on the list.

“Every year our winning companies raise the bar for what it means to be an employer of choice for working families,” said Carol Evans, CEO and President, Working Mother Media. “[Insert company name] not only offers essential benefits like flextime and telecommuting — they go above and beyond with a range of best practices and policies to ease the difficulties for working parents and their families. Their supportive culture makes a huge difference to employees who want to be great moms and great workers.”

Added Suzanne Riss, Editor-in-Chief of Working Mother magazine, “As a working mother myself, I understand how absolutely essential it is for companies to find ways to nurture the personal and professional lives of employees. I commend [insert company name here] for conceiving and effectively implementing programs and benefits that offer an inspiring paradigm for the rest of corporate America: it is possible to be both family-friendly and financially successful.”

Working Mother measures and scores companies in seven areas when compiling its list of the best companies for mothers: workforce profile, compensation, child care, flexibility, time off and leaves, family-friendly programs, and company culture. Profiled in the October issue, [insert company name] fosters an environment and culture that recognizes the professional and personal needs of all employees — including working mothers.

[Insert company name] was selected for the 2007 Working Mother 100 Best Companies based on an extensive application of 575 questions. The application included detailed questions about workforce, compensation, child-care and flexibility programs, leave policies, and more. It also checked the usage, availability and tracking of programs, as well as the accountability of managers who oversee them. Seven areas were measured and scored: workforce profile, compensation, child care, flexibility, time off and leaves, family-friendly programs, and company culture. For this year’s 100 Best, particular weight was given to flexibility and family-friendly policies.

“We are proud and honored to be included in the Working Mother ‘100 Best Companies’ list again this year,” said [insert name, title and department]. “[Insert company name] is committed to attracting, developing, and retaining talented individuals, and we are pleased that the success of our efforts is once again recognized by Working Mother.”

For example, [insert company name] offers a number of attractive options to help employees balance their professional lives with their personal responsibilities. Today, many women find it difficult to return to the workforce after having children — or staying out of the workforce longer than expected.(1) [Insert option reference.]

“At [insert company name], more than [insert percentage] of our employees are women, so we have a vested interest in encouraging them to return to work after having children — and facilitating that process,” [insert name] said. [Insert company name] has seen significant improvement in its employees’ work/life balance by offering flexible work schedules, including [insert example, such as telecommuting, job-sharing, and flextime]. In addition, employees have access to [insert another example, such as company-sponsored on- or near-site child care centers]. [Insert other examples].

One of the themes of the October issue of Working Mother is benefit equity: at the 100 Best, benefits are available to everyone — from the top executives to hourly-wage earners. To illustrate that point, the issue features a profile of [insert carefully selected success story, title, work location].

[Insert company name] also offers a number of development programs for its female employees, including [insert program name].

In addition to recognition by Working Mother, [insert company name] has also earned [insert names of other awards].

About Working Mother

Founded in 1979, Working Mother magazine reaches nearly 3 million readers and is the only national magazine for career mothers. Its 22-year signature initiative, Working Mother 100 Best Companies, is the most important benchmark for work/life practices in corporate America. The publication also releases the annual list of the Best Companies for Multicultural Women in the June issue. Working Mother is published by Working Mother Media (WMM), which also owns the National Association for Female Executives (NAFE), NAFE Magazine, the annual 100 Best Companies WorkLife Congress, as well as the Best Companies for Multicultural Women Conference and regional Town Halls. In 2006, WMM acquired Diversity Best Practices, the preeminent organization for diversity thought leaders.

About [insert company name, information and link].

Editor’s Note: For more information on the 2007 Working Mother 100 Best Companies and for a complete list of winners, visit www.workingmother.com.

(1) McGrath M, Driscoll M, Gross M. “Back in the Game — Returning to Business After a Hiatus: Experiences and Recommendations for Women, Employers, and Universities.” Wharton Center for Leadership and Change. June 2005.



General Mills


Goldman Sachs

The McGraw-Hill Companies

Verizon Wireless

P.S. Internet search hits are up to 364 368.

Posted by Becky @ 10:37 pm  

3 Responses to “Know your Working Mother press releases”

  1. MotherPie Says:

    Yes, this is standard p.r. methodology. What I found most interesting, though, is your article on United Professionals that disclosed the links between advertisers and companies on the list, etc. Good job.

  2. Selfmademom Says:

    PR indeed! What can we do… the wheels will keep spinning round and round no matter what…

  3. Deep Muck Big Rake » Books: Rumors of our Progress have been Greatly Exaggerated by Carolyn B. Maloney Says:

    […] Working Mother magazine, whose 100 Best list is — well, let’s just say I’m highly skeptical of the whole […]

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